Lombok Island, just east of Bali, is rapidly emerging as one of Asia’s most exciting travel destinations. Indonesia recorded approximately 13.9 million international arrivals in 2024 — a 19% increase year-on-year and the highest figure in five years.
Several key factors are fueling Lombok’s ascent:
The presence of the Mandalika International Street Circuit has given Lombok global exposure through high-profile motorsport events.
Improved accessibility: International airport expansions and upgraded road links enhance reach to the island’s coastlines and scenic spots.
Focus on sustainable and luxury tourism: Eco-friendly boutique resorts and careful development are attracting discerning travellers seeking authenticity.
Key visitor markets: Malaysia, Australia and Singapore lead the pack for international tourists visiting Lombok.
Moreover, Lombok is becoming increasingly attractive to investors, thanks to its natural beauty, reasonable property prices, and growing tourism infrastructure.
Going forward, Lombok isn’t just a Bali alternative — it is becoming a complete premium destination: pristine beaches, world-class surf breaks, volcanic landscapes like Mount Rinjani, and authentic Sasak culture. Regional authorities and private sectors are prioritizing “quality tourism,” positioning Lombok as a top choice for international visitors.
➡️ For travellers and investors alike, 2025 is Lombok’s moment. With strong momentum, evolving infrastructure, and still-relatively-undiscovered natural appeal, this island is poised to showcase its best to the world.
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